The Bards Crier
A free guerrilla music marketing and promotion ezine for the working musician.
Houghton Mifflin - Case 1: MTV Versus Viva-TV
An academic study of case in Europe.
University of Oregon Media Literacy Online Project: Media Literacy Review
Lists scholarly articles on popular music and understanding contemporary music from a media literacy perspective.
Stanford Online Report - Rock & Roll: Does it influence teens behavior?
A discussion by Kathleen O'Toole on the above topic (1997) and the central role music plays in the lives of teens.
Diva DJs
Devoted to girl musicians and specifically female DJs. Fun interviews. Good information on how to become a girl DJ.
Earshot Media
Shows how they market and promote alternative, indie, punk hardcore and metal music online. Most notable for interview and review links, FAQ, and a model for similar sites.
ACLU Briefer: Music under Siege
Discussion of the Recording Industry Association of America (RIAA) and the creation of a uniform labeling system using the logo, "Parental Advisory - Explicit Lyrics."
GoListenLive.net: Indie Bands and Guerilla Marketing
Very basic music marketing advice. Short and to the point. By James Blakely
IndiaStar: Why MTV Digs India?
Discussion of MTV's colonial interest in India and the Indian subcontinent as a market. By Vamsee Juluri.
Marketing Factory
Specializes in merging music and popular lifestyle brands via uniquely creative promotions. Good PR case studies of Honda's popular Civic Tour as a youth-market branding exercise. Flash site in frames. Based in Venice, California.
Writing Better One-Sheets by Jett Black
ABC's of music marketing. Terms defined, a basic strategy. A short but good "how-to."
Frontline: The Merchants of Cool
Journeys into the world of the marketers of popular culture to teenagers. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America.
University of South Australia - Marketing and Development Unit: Teen Beat Gives Girls Power
Australian academic Sarah Baker's research into teen girls, music, and dance.
Music Video Bibliography
A list of books, articles, and sources for the study of music video and its place in consumer society.
Popular Music and Society
Bibliographical links to a large number of articles analyzing popular music in contemporary culture.
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