What marketers have learned about how consumers buy on the web
Overview of e-commerce from Wall Street Journal.
Opt-Out
"Are you tired of getting all that junk mail? Telephone calls during dinner? If you are, this site is for you." Part of the Center for Democracy and Technology.
Salon Media | Life's a scream
Advertising legend Jay Chiat talks about his new company, making ads work on the Web and the best commercials he's seen lately.
Profiling via e-mail cookies
Consumer groups point to Web-based e-mail as a backdoor loophole for online profilers. From Electronic Frontier Foundation.
Privacy Online
Fair Information Practices in the Electronic Marketplace: A Federal Trade Commission Report to Congress (May 2000). (Links to full report in PDF format.)
Network Advertising Initiative
"NAI is a group of third party network advertisers who are committed to increasing consumer confidence and contributing to the growth of electronic commerce." Part of the advertising industry's response to charges that they engage in practices that violate consumer privacy.
Profits and privacy
Online retailers are collecting information about customers and using that information to better target their ads. PBS Lehrer Newshour report on this strategic marketing.
High stakes in cyberspace
An examination of marketers' and advertisers' dreams for the Internet. From PBS Frontline.
Push or shove?
"Two years of careful planning by the best minds in Wall Street, Madison Avenue and Silicon Valley -- all for nothing. We need a new metaphor." From Salon.
A new way to spend money
Political campaigns know who you are, where you're registered to vote, what party you're affiliated with -- and which Web sites you use. Presidential candidates are using Internet advertising to target likely supporters in early key primary states like Iowa, New Hampshire and Virginia. From Salon.
On Internet Privacy and Profiling
Testimony given by Internet consultant, Richard M Smith, before the US Senate Commerce Committee (PDF format)
You say you want a revolution?
Push technology, hailed as revolutionary, will do little to enrich the substance of internet interactivity. It looks more like business as usual. Article from Atlantic Monthly.
Madness with a mission
Marketing in the information age is a form of gamesmanship. Article by Randall Rothenberg from Wired magazine.
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