Brand personality
A relationship with a brand can be like a relationship with another person.
Ruth Shalit - Salon column
A New York ad agency account planner and Salon columnist provides sardonic commentary on the trade.
Confessions of an undercover drink fink
Sometimes ads just aren't hip enough. PR firms are now employing undercover marketers to promote products by word of mouth. Article from Salon.
Keeping up with the Jonesness
An account planner describes the quest for brand essence. From Salon.
Give your brand in marriage
For a brand sell to be effective long-term, the advertising needs to create an emotional involvement between the consumer and the brand. Exponent, Jacque Chevron, describes brand loyalty as a form of marriage.
The power of hype
Forbes magazine on new avenues for creating hype to serve brand marketing. Focuses on Bebe clothing.
Lexicon Branding, Inc.
Leading company presents its pitch on the commercial value of expertly crafted brand naming.
Propagandium.com
a 'love-hate' perspective on the past, present and possible future of advertising [Requires Flash].
Semiotic Solutions - Cultural Creativity - Home
"Semiotic Solutions has pioneered the adaptation of cultural theory to the spheres of marketing and advertising in the UK."
Feelings Evoked by Warm, Erotic, Humorous or Non-Emotional Print Advertisements for Alcoholic Beverages
Academy of Marketing Science Review article describing the application of theory and analysis in the production of advertisements based on a study of young adults and print ads for alcoholic beverages.
The Advertising Graveyard
Gallery of controversial advertisements which clients declined to run.
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